Sustainable Event Consulting

Manuka Sports Event Management has become the leader in providing environmentally sustainable solutions to sailing events. Manuka has built sustainability into their business model since its inception. 


2016 In January 2016, Manuka was hired by 55 South to oversee their sustainability planning and practices. We are working with the team to create a sustainability plan for the 2017-18 Volvo Ocean Race. We are also providing PR support, social media and marketing content specifically related to ocean health and marine debris.

55 South – 11th Hour Racing is a professional sailing team, skippered by Bristol, Rhode Island native Charlie Enright and Kaneohe, Hawaii native Mark Towill. Enright and Towill were founders of the 2014-15 Volvo Ocean Race entry, Team Alvimedica. In 2015, their team was the first to round Cape Horn and as the southern most point in any around the world race, it is considered to be a pinnacle of achievement. Recognizing the amount of work it took them get to Cape Horn, they committed to returning in the 2017-18 edition of the Volvo Ocean Race and thus formed 55 South.

During their last campaign, Charlie and Mark became acutely aware of the significant amount of marine debris they saw around the globe. In forming 55 South they committed to use their team and racing as a platform to promote environmental sustainability amongst sailors, clubs and events, and across the marine industry.


2011-2016 - The very first event Manuka SEM created and ran was the Atlantic Cup and it was designed to be not only a competitive new sailing race, but all of its operations were designed to highlight a commitment to sustainability. From being the first carbon neutral sailing race in the United States to acheiving Platinum level certification from Sailors for the Sea, The Atlantic Cup continues to lead the way as the most environmentally sustainable sailing race in America. 


2015 - Manuka’s co-founder, Julianna Barbieri worked with 11th Hour Racing in 2015 to assist the 52 Super Series in implementing sustainability measures throughout their operations. At the final event of the series in Cascais, Portugal, Julianna met with members from each of the teams to discuss how they too can help make small changes that will have a big impact over time. 


2011-2016 - The very first event Manuka SEM created and ran was the Atlantic Cup and it was designed to be not only a competitive new sailing race, but all of its operations were designed to highlight a commitment to sustainability. From being the first carbon neutral sailing race in the United States to acheiving Platinum level certification from Sailors for the Sea, The Atlantic Cup continues to lead the way as the most environmentally sustainable sailing race in America. 


2013 - Team 11th Hour Racing is an athlete sponsorship component of 11th Hour Racing, committed to advancing the environmental practices within the sport of sailing. In 2013, 11th Hour Racing sponsored Hannah Jenner and Rob Windsor in their Transat Jacques Vabre campaign. Jenner and Windsor hired Manuka to brand the team and their campaign. To achieve the goals of the 2013 Team 11th Hour Racing campaign, Manuka created a tag line and brand from which all communications would be derived. It was important to communicate the competition as well as the sustainability initatives so Manuka worked with Hannh and Rob to develop a set of solutions that they could implement into their operations and in turn we could promote. 

Manuka created the "Cleaner, Better, Faster" tag line for Team 11th Hour Racing to highlight their environmental practices.Throughout the race Manuka was responsible for press releases, the team website, newsletters, and social media content.  

In addition, Manuka communicated with Hannah and Rob throughout the race to provide live content, website updates and press releases. Manuka’s foundational communications campaign was responsible for delivering extensive content tailored to meet the informational needs of the Team 11th Hour Racing’s varied audiences. The result through Manuka’s PR strategies and environmental campaigns, and digital initiatives, has been the coverage of Team 11th Hour Racing in top-tier national and regional media outlets including CNNSailing WorldSail Magazine, and The Environmental News Network.